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X-WR-CALNAME:Houston Focus on Concerns for Women
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DTSTART;TZID=UTC:20240731T111500
DTEND;TZID=UTC:20240731T130000
DTSTAMP:20260424T155627
CREATED:20231226T235320Z
LAST-MODIFIED:20240608T232132Z
UID:10000115-1722424500-1722430800@hfcw.org
SUMMARY:Be the Unicorn in Your World
DESCRIPTION:PROGRAM \nFor decades\, apparel was a bit player in the promotional products marketplace. That changed starting in the 70s. An article written in 1978 stated\, “Americans Can’t Get Enough T-Shirts.” A confluence of factors—from the casualization of fashion to the advent of modern screen-printing technology—helped shift the humble tee from underwear to a closet staple and promotional hero. \n“Americans seem to have an insatiable desire to identify themselves with the slogans and photos on the T-shirts they wear\,” according to an article in the April 1978 issue of Counselor. Indeed\, Editor Paul A. Camp stated “Today everyone from dictators to ex-presidents’ wives\, for “head” shops to such staid giants as the New York Life Insurance Company use T-shirts to promote their images and hype their products. A Texas woman realized 1979 was the perfect time to start designing and printing T-shirts in her garage. \nWatching the men’s and women’s Sweet 16 Basketball tournaments\, she recognized how talented the women players are. Looking at businesses owned and managed by women\, you see how talented women are. A woman running a company can go as far and as quickly as a man. \nYou will learn how quickly Trademarks Promotional Products was ranked by Houston Business Journal in the top 25 women-owned business in Houston. Authentic leaders are self-aware\, honest\, and open in their dealings with others. They have a high emphasis on honesty and integrity. Be the Unicorn by William Vanderbloemen is a book that stresses the habits that separate the best leaders from the rest. \nSPEAKER \n\n\n\n\n\n\n\n\n\n  \nAudrey Devenport is the last of a generation who grew up living on a farm in Illinois and attending a one-room country school with 16 other students and one teacher. She remembers doing homework by the light of a kerosene lantern until their house got electricity when she was ten. She learned to entertain the other students by drawing chalk pictures for them to color on the large black boards that covered the front of the school room. She went on to be chosen as one of the top ten seniors in her Southern Illinois University graduation class. \nShe taught high school\, and then joined the Red Cross Clubmobile Unit and was assigned to Korea. The first day she arrived\, she met a handsome young soldier who had also grown up on a farm. They married after their tours in Korea were over\, but then Mike went back as an Artillery Forward Observer to Vietnam for a year. After his tour\, they moved to Houston where Mike worked for Arthur Anderson Accounting firm. Audrey taught school and then became a sales rep for an educational company. \nIn 1970\, after their daughter\, Renelle\, was born\, Audrey opened a small business designing and selling T-shirts\, especially to schools. Renelle loved to help her Mom put designs on shirts. Renelle earned a degree in communications from the University of Texas\, and is now the vice president of Trademarks Promotional Products handling a multitude of jobs from sales to computers. Mike joined the company in the mid 80s. With his accounting and business background\, Audrey’s sales experience\, and Renelle’s overall expertise\, the company has grown to what it is today. Trademarks has 125 employees\, ten multi-color automatic screen presses\, 180 embroidery heads\, owns its own 52\,000 square foot tilt-wall building in Houston\, and has $12\,000\,000 in annual sales. \n \n\n\n\n 
URL:https://hfcw.org/event/be-the-unicorn/
LOCATION:Sorrento Italian Restaurant\, 415 Westheimer Road\, Suite 106\, Houston\, TX\, 77006\, United States
CATEGORIES:Monthly Meeting
ORGANIZER;CN="Mary Abshier":MAILTO:info@hfcw.org
GEO:29.7442261;-95.3868489
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Sorrento Italian Restaurant 415 Westheimer Road Suite 106 Houston TX 77006 United States;X-APPLE-RADIUS=500;X-TITLE=415 Westheimer Road\, Suite 106:geo:-95.3868489,29.7442261
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